Custom Ice Cream Packaging: Transforming Treats into Captivating Boxes
Description
Custom Ice Cream Packaging: Transforming Ice Cream Packaging into a Visual Feast
In partnership with Reese’s design team, Turner Duckworth has revitalized the brand’s packaging system for its ice cream line. The new, playful packaging system embraces Reese’s well-known confidence through bold pattern play, a bright orange backdrop, and mouthwatering imagery of the delightful melting moments of ice cream. This innovation not only serves to better represent the Reese’s brand but also hones in on the product story for its ice cream offerings.
One of the critical elements of this transformation is the concept of Custom Ice Cream Packaging that resonates with consumers’ desires. Drawing on the strength of the Reese’s brand, the aim was to deepen the connection between the product and its playful personality. Customers typically recognize Reese’s for its iconic Peanut Butter Cups, but as the partnership with Unilever Ice Cream unfolded, it became clear that there was an opportunity to encapsulate the essence of frozen treats within this beloved brand.
The project was multifaceted, targeting both the aesthetic of the packaging and the overall product experience. These efforts culminated in a stunning design that offers a Luxury Ice Cream Box—a luxurious treat that evokes a sense of celebration. The bold colors and dynamic patterns not only captivate attention but also invite engagement, setting the stage for extended consumer interaction with the product.
Turner Duckworth’s innovative strategy utilized Reese’s distinctive iconography in imaginative ways. A creative observation transformed the brand’s signature Peanut Butter Cup and its ridges into a cascade of melting ice cream. This imaginative pattern captures not only the nostalgia associated with the brand but also introduces a narrative and playful storytelling into the packaging, enhancing the customer experience.
As a continuation of this theme, the creative team also composed stacked food imagery that captures the moment ice cream begins to drip, reinforcing the indulgent experience. By introducing a tantalizing new typeface inspired by the product’s gooey consistency, as well as a richer, more delectable color palette that includes tempting shades of ‘peanut butter,’ Turner Duckworth has maximized the visual appetite appeal of the packaging.
The collaboration between Turner Duckworth and Unilever was pivotal in achieving these results, culminating in Gift Ice Cream Packaging that resonates with seasonal celebrations and special moments. Ernie Savo, Senior Director, Global Licensing & Business Development at The Hershey Company, emphasized the significance of this partnership: “The strong collaboration and guidance from Unilever allowed us to clearly envision success from the beginning.”
The outcome has been a captivating Premium Ice Cream Packaging design that goes beyond the product itself. It immerses customers in a world of indulgence and pleasure, inviting them to experience Reese’s through a newly enriched lens. This aesthetic revolution can be seen as a remarkable packaging evolution—one that transcends traditional limitations while fostering deeper connections with consumers.
In conclusion, the packaging redesign led by Turner Duckworth represents more than just visual appeal; it creates an emotional journey for the consumer. The desire to indulge in these products feels heightened by the playful visuals and storytelling elements woven throughout the packaging. As Reese’s continues to innovate within the ice cream category, the new packaging not only stands out but also paves the way for future engagement and success in the marketplace, ensuring that each moment spent with the product is as delightful as the ice cream itself.
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FAQ - Custom Packaging Services
Do you provide one-stop services from design to production?
Yes, we offer end-to-end services, including packaging design, sampling, and mass production, ensuring every step meets your brand’s needs.
Where is your production facility located?
We are a professional packaging manufacturer based in China, equipped with advanced production technology and extensive export experience to serve global clients.
What is the lead time for custom packaging?
Design and sampling typically take 3-5 business days, while mass production takes 7-15 business days, depending on order quantity and complexity.
How is the pricing determined?
Our pricing is based on materials, dimensions, processes, and quantity. We can also provide FOB or CIF quotations tailored to export requirements, ensuring budget compatibility.
What types of packaging materials do you offer?
We provide a variety of materials, including rigid cardboard, corrugated paper, kraft paper, specialty paper, food-grade paper, waterproof paper, and eco-friendly options like recycled and biodegradable PLA.
What eco-friendly options are available?
We focus on sustainable packaging solutions, offering recyclable and compostable materials, and use eco-friendly inks like soy-based and water-based inks.
Can you create high-end packaging with advanced finishes?
Yes, we offer advanced finishes such as foil stamping (gold, silver, holographic), embossing, debossing, spot UV, and matte lamination to enhance the premium feel of your packaging.
Can you customize the interior structure of the packaging?
We provide various interior design options, such as foam inserts, cardboard dividers, velvet linings, or plastic trays, to protect your products effectively.
What printing techniques are available?
Our printing techniques include offset printing, UV printing, digital printing, and screen printing, delivering high-definition designs and diverse visual effects.
Are your materials internationally certified?
Yes, all our materials meet international safety, environmental, and quality standards, including FDA-certified food-grade materials, suitable for various industries.
Can you create unique shapes or special die-cut designs?
Yes, with our advanced die-cutting equipment, we can produce unique packaging shapes that align with your brand’s identity and customization needs.
Is it possible to add a transparent window to the packaging?
Yes, we can design transparent PVC or PET windows on the packaging to enhance product visibility while maintaining structural integrity.
Do you provide waterproof or moisture-resistant packaging?
Yes, through coating treatments and special materials, we can offer waterproof and moisture-resistant packaging to meet specific product requirements.
How do you ensure the final product meets expectations?
We provide sampling services so you can approve the sample before proceeding with mass production, ensuring the packaging fully meets your requirements.
Can you provide samples?
Yes, we can provide material and finish sample kits to help you select the most suitable solution for your needs.
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