Custom Healthy drinks Packaging: Elevate Your Brand with Unique Boxes!
Description
Custom Healthy drinks Packaging: The Evolution of Be Amazing’s Brand Identity and Packaging
Be Amazing is a wellness company committed to making comprehensive well-being accessible to all, known for great-tasting supplement powders and a first-in-category super greens drink. As the brand continued to grow and scale, they approached Zero for a complete rebrand that embodies who they have become and celebrates their close-knit community.
“Prior to the rebrand, Be Amazing had already built a great following by being themselves and listening to their customer base, ultimately carving out a whitespace in a traditionally masculine or aggressively-positioned industry,” said Joseph Delaney, Founding Partner and Managing Director at Zero. “They are all about empowering you to make choices that enhance your wellness journey – whatever that is – a little better with their clean products and no-judgement approach. This is super refreshing in a space typically occupied by products positioned for ‘gym-heads’ that can be intimidating to the average person.”
Zero was tasked with a full reimagining of the brand identity and the packaging suite spanning 40+ SKUs across 9 product categories, from protein powders to new-to-market ready-to-drink super greens. The challenge ahead was evolving the brand to where they needed to be to compete, without alienating their loyal customer base. Zero pursued a balance of maintaining essential brand DNA – like the name, energy, brand colors – to nod to the brand’s origins while bringing it into the future.
At the forefront of this transformation were the key components: Custom Product Packaging, Luxury Product Boxes, Product Gift Packaging, Premium Product Packaging, and Product Box Design. Each played a crucial role in how Be Amazing could visually and physically represent its core values and product offerings.
The core focus of the partnership was the evolution of brand positioning and packaging while highlighting a wide flavor range, inclusive of external brand collaborations. The evolution needed to convey how clean, premium, and great-tasting the products are – a clear, structured layout with high-quality flavor imagery was key. In a space that leans heavily on stock imagery and iconography, it was crucial for Be Amazing and Zero to develop entirely original visual assets on-pack.
“Zero took our verbalized vision and converted it into a cohesive beautiful finished product. They had an uncanny ability to contextualize our thoughts, ideas, and overall purpose and turn it into a digital and physical reality,” said Russell Saks, Be Amazing CEO and Co-Founder.
Through an updated naming convention, effective messaging strategy, and an everlasting scalable brand system, Zero brought the brand to a place that embodies who they have become. They now stand out on-shelf in a saturated category and will flex with the continued growth of the brand.
In today’s competitive marketplace, the significance of bespoke Custom Product Packaging cannot be overstated. It not only serves the functional purpose of protecting products but also plays a vital role in storytelling, representing the brand’s ethos and connecting with consumers on an emotional level. For Be Amazing, the new packaging successfully reflects their commitment to wellness and transparency while making a bold visual statement.
Similarly, the concept of Luxury Product Boxes has gained traction, driving demand for enhanced customer experiences that evoke feelings of indulgence and exclusivity. The specially designed boxes for Be Amazing exemplify this concept, crafted to not only house the products elegantly but also to create an anticipation and excitement upon unboxing, thereby enriching the customer’s journey.
Moreover, Product Gift Packaging is a critical element for brands looking to tap into the gifting market, where presentation matters immensely. Be Amazing’s approach to gift packaging incorporates sustainability without compromising style, offering consumers options that are both appealing and environmentally conscious.
As the brand continues to evolve, Premium Product Packaging emerged as a non-negotiable aspect, emphasizing quality and care in every item presented. Consumers are increasingly discerning about the products they choose, often associating premium packaging with premium experiences. Be Amazing’s updated packaging not only appeals to aesthetic sensibilities but also communicates the purity and quality of their formulations.
Finally, effective Product Box Design becomes essential in differentiating a brand within a crowded marketplace. The strategic design choices made by Zero aimed to create visual focal points that capture attention while conveying essential information about each product. In doing so, the boxes not only serve a practical purpose but also act as an extension of the brand, inviting consumers to engage with the quality of the products inside.
The synergy created through Be Amazing’s rebranding effort is evident, as the packaging transforms not just the visual identity but also the consumer experience. The thoughtfully crafted elements of Custom Product Packaging, the allure of Luxury Product Boxes, the charm of Product Gift Packaging, the integrity of Premium Product Packaging, and the impact of exceptional Product Box Design all align to redefine what consumers can expect from wellness products.
As the health and wellness sector becomes more competitive, the evolution of packaging design will become increasingly critical. Brands must not only offer quality products but also tell compelling stories and create memorable experiences through their presentation. Be Amazing represents a successful case study in how a thoughtful approach to branding and packaging can elevate a company’s position in the market while remaining true to its core values and customer base.
Ultimately, Be Amazing has secured a powerful stance in a saturated market, preparing itself for continuous growth and connection with its community. By leveraging strategic partnerships and innovative design principles, they are set to inspire others within the industry, demonstrating that wellness can be accessible, enjoyable, and beautifully packaged.
Order Process
Ins Packaging
Typically replies within a day
Hey, Do you want to talk with us?
Step-by-Step Guide to Custom Packaging Boxes from China
Efficient shipping logistics ensure timely delivery of your order worldwide.
Exceptional Post-Printing Techniques to Elevate Your Packaging Quality
FAQ - Custom Packaging Services
Do you provide one-stop services from design to production?
Yes, we offer end-to-end services, including packaging design, sampling, and mass production, ensuring every step meets your brand’s needs.
Where is your production facility located?
We are a professional packaging manufacturer based in China, equipped with advanced production technology and extensive export experience to serve global clients.
What is the lead time for custom packaging?
Design and sampling typically take 3-5 business days, while mass production takes 7-15 business days, depending on order quantity and complexity.
How is the pricing determined?
Our pricing is based on materials, dimensions, processes, and quantity. We can also provide FOB or CIF quotations tailored to export requirements, ensuring budget compatibility.
What types of packaging materials do you offer?
We provide a variety of materials, including rigid cardboard, corrugated paper, kraft paper, specialty paper, food-grade paper, waterproof paper, and eco-friendly options like recycled and biodegradable PLA.
What eco-friendly options are available?
We focus on sustainable packaging solutions, offering recyclable and compostable materials, and use eco-friendly inks like soy-based and water-based inks.
Can you create high-end packaging with advanced finishes?
Yes, we offer advanced finishes such as foil stamping (gold, silver, holographic), embossing, debossing, spot UV, and matte lamination to enhance the premium feel of your packaging.
Can you customize the interior structure of the packaging?
We provide various interior design options, such as foam inserts, cardboard dividers, velvet linings, or plastic trays, to protect your products effectively.
What printing techniques are available?
Our printing techniques include offset printing, UV printing, digital printing, and screen printing, delivering high-definition designs and diverse visual effects.
Are your materials internationally certified?
Yes, all our materials meet international safety, environmental, and quality standards, including FDA-certified food-grade materials, suitable for various industries.
Can you create unique shapes or special die-cut designs?
Yes, with our advanced die-cutting equipment, we can produce unique packaging shapes that align with your brand’s identity and customization needs.
Is it possible to add a transparent window to the packaging?
Yes, we can design transparent PVC or PET windows on the packaging to enhance product visibility while maintaining structural integrity.
Do you provide waterproof or moisture-resistant packaging?
Yes, through coating treatments and special materials, we can offer waterproof and moisture-resistant packaging to meet specific product requirements.
How do you ensure the final product meets expectations?
We provide sampling services so you can approve the sample before proceeding with mass production, ensuring the packaging fully meets your requirements.
Can you provide samples?
Yes, we can provide material and finish sample kits to help you select the most suitable solution for your needs.
Reviews
There are no reviews yet.