Custom Kellogg’s Packaging: Revamping Boxes to Ignite Breakfast Appeal
Description
Custom Kellogg’s Packaging：RE-IGNITING KELLOGG’S ICONIC STATUS THROUGH INNOVATIVE PACKAGING STRATEGIES
Kellogg’s has been a breakfast staple for over a century. However, throughout the years, mixed messaging and confused packaging have led to a decline in their iconic status. To address these challenges, we undertook Kellogg’s most significant re-design in a century, focusing on their entire European portfolio. Our mission was clear: we needed to re-establish their position as a true, authentic category leader. This meant returning Kellogg’s to its iconic status and redefining them as a provider of natural grain goodness.
CLEAR, HONEST, ENJOYABLE
These principles guided our approach and echoed throughout the design process. Kellogg’s is a true original, recognized as the creator of cereal in a bowl. However, as competitors responded to changing consumer preferences for healthier eating habits, Kellogg’s struggled to maintain relevance and distinguish itself on store shelves.
THE CORE ASSETS
We streamlined Kellogg’s branding, focusing solely on iconic elements. Our efforts extended to revamping Kellogg’s color scheme, incorporating a wider and brighter palette. The goal was to enhance the visual identity and make the packaging instantly recognizable.
In our commitment to re-establishing the brand, we also revitalized Custom Kellogg’s Packaging to reflect the authenticity of the brand. By integrating elements that resonate with consumers and creating packaging that stands out, we made significant strides towards reviving Kellogg’s image.
THE MASCOT AND ICONOGRAPHY
Celebrating the Kellogg’s mascots became an essential part of our strategy. By increasing their visibility, we aimed to reconnect consumers with the playful personality of the brand. This revitalization included the introduction of the “Circle of Goodness,” serving as a symbol of the healthy, natural ingredients Kellogg’s represents.
As a result, our new design encapsulates not just the products but the essence of Luxury Kellogg’s Boxes that evoke nostalgia while appealing to modern sensibilities. The changes in iconography reflect Kellogg’s transformation into a bold, iconic category leader focusing on nature and authenticity.
WINNING WITH CONSUMERS YET AGAIN
Our clean, cutting-edge pack design aligns with evolving consumer trends. Research indicates that nearly 70% of consumers found the redesigned packaging easier to spot on retail shelves, and purchase intent increased by almost 50%. This positive reception reinforces the effectiveness of our approach.
Kellogg’s heritage shines through with the bold “bowl of goodness” design, which reminds customers of the brand’s origins as the first to invent cereal in a bowl. Our aim was to simplify navigation and storytelling while ensuring the Premium Kellogg’s Packaging reflects its rich history and commitment to quality.
The unification of packs through a central asset enhances brand coherence. Each product in the range is consistent in size and positioning, with authentic food photography that utilizes natural light without artificial methods. This strategy not only improves aesthetic appeal but also fosters consumer trust.
Paul Humphries, Vice President of Marketing for Kellogg’s Europe, shared, “Kellogg’s is one of the world’s most recognizable brands, and our cereal boxes are a staple on breakfast tables. By marrying the best in design with the best cereals, we’re confident our new packs will be showstoppers on supermarket shelves.”
A STRATEGIC FOCUS ON GIFT PACKAGING
In addition to revitalizing core offerings, we recognized the growing market for Kellogg’s Gift Packaging. Seasonal packaging, limited editions, and themed boxes align perfectly with the brand’s playful image and cater to consumers seeking unique gift options.
Our designs ensure that all packaging, including Kellogg’s Box Design, resonates deeply with consumers while standing out in a crowded marketplace. This strategic focus not only enhances brand perception but also places Kellogg’s at an advantage in the competitive realm of breakfast foods.
CONCLUSION
The rebranding of Kellogg’s encapsulates a significant shift in how we approach packaging in today’s market. By intertwining elements of tradition and modernity, we have successfully repositioned Kellogg’s as an iconic, wholesome choice for breakfast. The integration of Custom Kellogg’s Packaging, Luxury Kellogg’s Boxes, and Gift Packaging within our designs demonstrates our commitment to innovation, clarity, and consumer connection. As Kellogg’s continues to evolve, we stand firm in our belief that these changes will secure the brand’s iconic status for future generations, catering to the ever-changing desires of consumers.
The journey doesn’t end here; it is merely the beginning of a new era for Kellogg’s, reaffirming its place in the hearts and homes of families worldwide.
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FAQ - Custom Packaging Services
Do you provide one-stop services from design to production?
Yes, we offer end-to-end services, including packaging design, sampling, and mass production, ensuring every step meets your brand’s needs.
Where is your production facility located?
We are a professional packaging manufacturer based in China, equipped with advanced production technology and extensive export experience to serve global clients.
What is the lead time for custom packaging?
Design and sampling typically take 3-5 business days, while mass production takes 7-15 business days, depending on order quantity and complexity.
How is the pricing determined?
Our pricing is based on materials, dimensions, processes, and quantity. We can also provide FOB or CIF quotations tailored to export requirements, ensuring budget compatibility.
What types of packaging materials do you offer?
We provide a variety of materials, including rigid cardboard, corrugated paper, kraft paper, specialty paper, food-grade paper, waterproof paper, and eco-friendly options like recycled and biodegradable PLA.
What eco-friendly options are available?
We focus on sustainable packaging solutions, offering recyclable and compostable materials, and use eco-friendly inks like soy-based and water-based inks.
Can you create high-end packaging with advanced finishes?
Yes, we offer advanced finishes such as foil stamping (gold, silver, holographic), embossing, debossing, spot UV, and matte lamination to enhance the premium feel of your packaging.
Can you customize the interior structure of the packaging?
We provide various interior design options, such as foam inserts, cardboard dividers, velvet linings, or plastic trays, to protect your products effectively.
What printing techniques are available?
Our printing techniques include offset printing, UV printing, digital printing, and screen printing, delivering high-definition designs and diverse visual effects.
Are your materials internationally certified?
Yes, all our materials meet international safety, environmental, and quality standards, including FDA-certified food-grade materials, suitable for various industries.
Can you create unique shapes or special die-cut designs?
Yes, with our advanced die-cutting equipment, we can produce unique packaging shapes that align with your brand’s identity and customization needs.
Is it possible to add a transparent window to the packaging?
Yes, we can design transparent PVC or PET windows on the packaging to enhance product visibility while maintaining structural integrity.
Do you provide waterproof or moisture-resistant packaging?
Yes, through coating treatments and special materials, we can offer waterproof and moisture-resistant packaging to meet specific product requirements.
How do you ensure the final product meets expectations?
We provide sampling services so you can approve the sample before proceeding with mass production, ensuring the packaging fully meets your requirements.
Can you provide samples?
Yes, we can provide material and finish sample kits to help you select the most suitable solution for your needs.
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